Strategy

Provided strategic recommendations on the website resource development and also provided direction on the resource’s expansion via a webinar series.  
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Content Development

• Website:
  Built out the website content structure with a focus on the areas of highest unmet needs for the community and sourced timely and relevant content to keep the website up to date with the ever-changing pandemic status.
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• Webinars:
  ‍Provided direction on webinar content and panelist selection to build programming that addressed the transplant community’s most pressing questions and concerns. Webinars included notable medical experts, leaders from NIH and CDC, and patient advocates to ensure well-rounded, credible, and informative presentations.
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Promotion

To ensure the resource reached as many stakeholders as possible, I conceived and executed a series of press kits complete with pre-composed social media posts and email drafts along with custom graphics. These were distributed to members of the coalition for easy sharing with their respective communities.